Media buying technology for retail

Every ad dollar,
bought on evidence.

RETAIL BENEFITS plans and buys retail media, search, social and CTV for 64 retail brands. Our bidding engine reads your inventory, margins and competitor prices every 15 minutes, so spend follows what actually sells.

bought since 2021
$831.5M
bought since 2021
median ROAS
5.8×
median ROAS
187 reviews
4.9★
187 reviews
Managed spend · 2026 YTDLive

$248.6M

↑ 22.2% already above all of 2025

Oct 2026$35.2M
JFMAMJJASO

Today

$1.14M

Live campaigns

2,318

Hollis & GrovePANTRYLINENorthbay OutfittersKettle StreetMERIDIAN HOMEFernwood PharmacyArlo Kids

01 — Spend under management

From $38.4M to $248.6M in five years.

Retailers trust us with more of their budget every year because the returns hold up. Here is the media we bought, by year and by channel.

Annual managed spend (USD)

$248.6Min 2026 YTD

+22.2% YoY
$62M
$124M
$186M
$249M
202120222023202420252026

Channel mix · 2026

Click a year on the chart to compare.

  • Retail media networks

    Amazon, Walmart Connect, Instacart

    $94.2M

    37.9%

  • Paid search

    Google, Microsoft Ads

    $58.7M

    23.6%

  • Paid social

    Meta, TikTok, Pinterest

    $47.0M

    18.9%

  • Connected TV

    The Trade Desk, Roku, Disney+

    $31.8M

    12.8%

  • Programmatic display

    DV360, open exchange

    $16.9M

    6.8%

Media bought since 2021
$831.5M
Median blended ROAS across retail clients
5.8×
Retail brands under active management
64
Average client saving from bid automation, 2025
$3.17M

02 — How we buy

Software does the bidding. People do the thinking.

Four steps, the same for a $40K pilot and a $4M quarter.

  1. 01

    Audit the spend you already have

    We pull 13 months of account data across every channel and map each dollar to sell-through, not just clicks.

  2. 02

    Build a plan around SKUs, not channels

    Budgets are allocated by product margin and stock depth, so hero SKUs get the reach and slow lines stop burning cash.

  3. 03

    Buy with our bidding engine

    Our in-house platform adjusts bids every 15 minutes using inventory feeds, competitor pricing and retail media share of voice.

  4. 04

    Report in plain numbers, weekly

    One dashboard, one spreadsheet, one call. Spend, revenue, new-to-brand customers and incrementality — no vanity metrics.

03 — Client testimonials

What retail leaders say after a year with us.

“We moved $14.2M of annual spend to RETAIL BENEFITS and within two quarters our Walmart Connect ROAS went from 3.1 to 6.7. They found waste our previous agency had been running for years.”
PR

Priya Ramaswamy

VP Ecommerce, Hollis & Grove

1 / 4

04 — Reviews

Rated 4.9 by the teams we work with.

Independent reviews from marketing and ecommerce leads on Clutch, G2 and Google.

Clutch

Retail media done properly

Clear plan in week one, measurable lift by week four. Our Amazon sponsored products ACoS dropped from 41% to 23%.

Sofia Lindqvist · Kettle Street · Sep 2026

G2

The dashboard alone is worth it

Spend, revenue and new-to-brand in one view, refreshed hourly. Our team stopped building spreadsheets on Mondays.

Tomás Ferreira · Arlo Kids · Aug 2026

Google

Sharp team, honest advice

They told us to cut a channel we loved because the numbers said so. Onboarding took a little longer than planned, but worth it.

Hannah Achebe · Fernwood Pharmacy · Jul 2026

Clutch

Scaled us past $1M a month

We went from $310K to $1.08M monthly spend without ROAS falling off a cliff. Planning is meticulous.

Ravi Menon · Pantryline · Jun 2026

G2

Best CTV partner we have tried

Holdout testing gave our board real proof of incrementality. Creative rotation recommendations were spot on.

Claire Dubois · Meridian Home · May 2026

Google

Quick, responsive, data-first

Slack replies within the hour, and every recommendation comes with the numbers behind it.

Jordan Whitfield · Northbay Outfitters · Apr 2026

05 — Free spend audit

Find out where your budget is leaking.

Share a few details and we’ll audit your last 13 months of media spend — free. Most retailers find 11–19% of budget they can redeploy.

  • Channel-by-channel waste report
  • SKU-level budget recommendation
  • 30-minute walkthrough with a strategist
Your media plan request

Free audit. No obligation. We reply within one business day.